11-05-2012 By saravanan.org

McKnight Score: Your Secret Business-Idea Weapon

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In his wonderful book "Will it Fly", Thomas McKnight had suggested that a business idea be evaluated against 44 criteria. This process of evaluation shows up weaknesses in a business idea, much before you spend real money and time. Ever since I came across this work, I never launch a new business idea without obtaining its McKnight score. Try it out. You won't be able to believe your eyes!

Categories: Brainstorming, Planning, Strategy


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